Using Your Manager Skills Research Paper Example | Topics and Well Written Essays - 1000 words

Using Your Manager Skills - Research Paper ExampleMost companies ar use sustainability as a key component in their business strategies. Consumers have also increased their command for companies to be attentive to their environment of operation. The price of petroleum-based packaging plastics has keep to rise leading to a spurn of its competitive advantage over biodegradable packaging material. The Energy Information Administration (EIA) foresees a continued increase in the prices of the plastics in the coming year (Pekhtasheva, & Neverov, 2012). This will boost the marketability of the biodegradable material. Simply jet plane Products Company has capitalized this market trend and established product chain of biodegradable packing materials. Valued at $10 million, the company produces packing material for pears, apples and peaches that orchards use in the Shenandoah Valley. For its marketing, Simply Green Products has adopted the wee SafePack to imply the biodegradability of th e material. The eco-friendly agricultural that is emphasized by lobby sort outs has contributed to the market advantage of SafePack over the non-biodegradable packing material. However, thither have been recent internet campaigns that argued that SafePack is not biodegradable. The environmental group, SafePack Materials Pollute, which is behind the campaign, argues that SafePack materials cause environment pollution referable to seepage into surface waters. The group campaign is done on the internet where fruit producers are demoralised from buying SafePack materials. The issues raised by the group touch on the Clean Water Act (CWA) and straight Waste Disposal Act (SWDA). It is necessary to assess the environmental concerns raised by the environmental group against the relevant laws so that the company can devise strategies to safeguard its market.The claims made by the lobby are critical to the reputation of Simply Green Products. However, for such claims to be considered valid under the law, they