Article # 3 (due 9-28) Essay Example | Topics and Well Written Essays - 250 words - 1

Article # 3 (due 9-28) - Essay Example the onset of accounting leases rule, the financial management department has been able to prepare the balance sheet and maintain financial records without including the lease assets. The financial lease is efficient for health care providers who are still developing and cannot afford sophisticated equipment. The leasing process requires that an outside party undertakes in the process. With the current rule, the health care providers can finance the project without involving a third party. The financial lease has a positive impact on the organization since the health care provider according to James and Aaron (2012) can grow technologically by leasing medical equipments and machinery which are costly. The lease is also advantageous since it helps health care providers to gain geographically efficient developers, and through the program, finance and get ownership of medical facilities. The leasing program assists the health care providers reduces the pressure in the operation of the organization. On a negative perspective, the lease program may negatively impact on the leasing process in regard to geographical print and the financial activities (James and Aaron, 2012). This is because the health care executives scrutinize and over- analyzes the operations of the

The accurate assessment of blood pressure Essay Example for Free

The accurate assessment of blood pressure Essay The accurate assessment of blood pressure is a critical way to develop the appropriate treatment plan and monitor its course during the process of medical intervention. Blood pressure can be measured three different ways, including the insertion of a catheter into the artery, manually, and automatically. The most common way to assess blood pressure in hospitalized patients is through the use of automatic blood pressure measurement devices. The accuracy of these devices has been questioned in the past, but manufacturers have responded with numerous changes. This study sought to examine the usefulness of these automatic devices. This research compared the automatic and manual blood pressure measurements of 126 patients from a community hospital. Caution was exercised to standardize the procedures and randomize the assignment of the participants to each of the two treatment groups. A number of statistical analyses were utilized to compare the measurements, determine differences, and estimate the accuracy of each assessment approach. A significant difference between manual and automatic assessment was found in the systolic blood pressure measurement. No significant differences were found between the groups for pulse rates or diastolic blood pressure measures. One graphing technique, however, indicated significant differences in all three components of blood pressure measurement. The overall conclusion from this study states that the attempts by manufacturers to improve the accuracy of automatic blood pressure devices have failed to render these machines equal to manual methods. The application of this study’s finding have great value for a number of various clinical settings. Blood pressure measurement is frequently an integral aspect of assessing a patient’s level of health. The importance of training staff to accurately assess this degree of bodily functioning cannot be overstated. The cumulative effect of multiple well-trained medical professionals frequently conducting manual blood pressure measurements appears to be the best course of action to obtain accurate results. Whenever possible, manual blood pressure assessment should be used in place of or to verify the findings of automatic devices.

Spider Silk is the Material of the Future Essay -- Material Silk

Spider Silk - the Material of the Future Abstract: Spider silk is well known for its strength yet elastic nature, and for this reason scientists and engineers from a wide variety of fields have begun researching its structure and the possibility and methods of synthesizing spider silk for industrial use. However, extraction of silk from spiders is not cost effective, so most research is focused on synthesis of spider silk either chemically or using DNA recombinant technology. Although research is still at an early stage and ongoing, it is only a matter of time before spider silk can be successfully synthesized for industrial use. Results: Nature is truly a master architect. With relatively few raw materials, it is able to create a diverse array of biological life forms and biological materials essential for the survival of all life forms on earth. Some of Nature’s materials continue to amaze scientists and exceed the characteristics of artificial materials. One such material is spider silk. Spiders rely on their silk for a variety of functions, and their silk are exceptionally light, tough, stiff, and extensible even when compared to the strongest synthetic materials. Each family of spider spins different types of silk, but silk from the Nephila Clavipes (the golden orb-weaving spider) (see Figure 1: Nephila Clavipes figure 1) and Araneus diadematus (common garden spider) are the strongest among spiders, and have been the focus of scientists’ research in recent years.[5] Orb weaving spiders produce various types of silk from seven different glands. Dragline and Viscid silk fibers are the strongest silk produced by orb weaving spiders, and are the most closely studied. Dragline silk is used to make the ra... ...&version=1.0>. [8] Tirrell, David A. "Putting a new spin on spider silk. " Science. 271.n5245 (Jan 5, 1996): 39(2). Expanded Academic ASAP. Gale. Phillips Academy. 24 July 2008 s&type=retrieve&tabID=T002&prodId=EAIM&docId=A17812077&source=gale&srcprod=E AIM&userGroupName=mlin_n_phillips&version=1.0>. Pictures Sources: Figure 1: July 30, 2008. http://www.spiderzrule.com/spider806/IMG_3533_small.JPG Figure 2: Royal Society of Chemistry. July 30, 2008. http://www.rsc.org/ej/SM/2006/b600098n/b600098n-f1.gif Figure 3: MCAT. July 30, 2008. http://www.mcat45.com/images/Beta-Sheets-MCAT.png Figure 4: Citizendium July 30, 2008. http://en.citizendium.org/images/2/29/BetaSheetByDEVolk.jpg Figure 5: July 30, 2008. http://www.scq.ubc.ca/wp-content/uploads/2006/07/silkstrand.gif Spider Silk is the Material of the Future Essay -- Material Silk Spider Silk - the Material of the Future Abstract: Spider silk is well known for its strength yet elastic nature, and for this reason scientists and engineers from a wide variety of fields have begun researching its structure and the possibility and methods of synthesizing spider silk for industrial use. However, extraction of silk from spiders is not cost effective, so most research is focused on synthesis of spider silk either chemically or using DNA recombinant technology. Although research is still at an early stage and ongoing, it is only a matter of time before spider silk can be successfully synthesized for industrial use. Results: Nature is truly a master architect. With relatively few raw materials, it is able to create a diverse array of biological life forms and biological materials essential for the survival of all life forms on earth. Some of Nature’s materials continue to amaze scientists and exceed the characteristics of artificial materials. One such material is spider silk. Spiders rely on their silk for a variety of functions, and their silk are exceptionally light, tough, stiff, and extensible even when compared to the strongest synthetic materials. Each family of spider spins different types of silk, but silk from the Nephila Clavipes (the golden orb-weaving spider) (see Figure 1: Nephila Clavipes figure 1) and Araneus diadematus (common garden spider) are the strongest among spiders, and have been the focus of scientists’ research in recent years.[5] Orb weaving spiders produce various types of silk from seven different glands. Dragline and Viscid silk fibers are the strongest silk produced by orb weaving spiders, and are the most closely studied. Dragline silk is used to make the ra... ...&version=1.0>. [8] Tirrell, David A. "Putting a new spin on spider silk. " Science. 271.n5245 (Jan 5, 1996): 39(2). Expanded Academic ASAP. Gale. Phillips Academy. 24 July 2008 s&type=retrieve&tabID=T002&prodId=EAIM&docId=A17812077&source=gale&srcprod=E AIM&userGroupName=mlin_n_phillips&version=1.0>. Pictures Sources: Figure 1: July 30, 2008. http://www.spiderzrule.com/spider806/IMG_3533_small.JPG Figure 2: Royal Society of Chemistry. July 30, 2008. http://www.rsc.org/ej/SM/2006/b600098n/b600098n-f1.gif Figure 3: MCAT. July 30, 2008. http://www.mcat45.com/images/Beta-Sheets-MCAT.png Figure 4: Citizendium July 30, 2008. http://en.citizendium.org/images/2/29/BetaSheetByDEVolk.jpg Figure 5: July 30, 2008. http://www.scq.ubc.ca/wp-content/uploads/2006/07/silkstrand.gif

Quan

Life without language: all the ideas, thoughts, and emotions present, but unable to be expressed. This is how I picture my grandfather when he first Immigrated to America with my grandmother and their nine children. Lost, he wanders around, hoping to bump into someone who can understand him. He raises his own children to know Vietnamese and hopes his future grandchildren would also be connected to the language of their ancestors. But when I form my lips into unnatural shapes to speak these words, they come out pathetically.I cannot speak Vietnamese. As a child, the conversations between me and my grandfather consisted of feeble attempts at speaking each others language. Only a couple of familiar words could momentarily break the wall that divided us. Whenever I visited his house, I exchanged a shaky â€Å"Choc Eng† for his heavily accented â€Å"He-Ill,† and ran off before the shame from my inability to understand could affect me. At the time, I was unaware of the synch ronized rhythm that beats in the hearts of me, my father, and my grandfather.My grandfather loves playing the violin. Although he is not classically rained and can hardly keep a beat, he loves It and I can sense It every time he plays. When my family came to America, my father struggled to adjust as any teenage immigrant would. Vietnamese was confined to his family's home and English was difficult to learn, so instead, he picked up the guitar and taught himself how to play â€Å"Yesterday' by the Beetles. Forty years later, he claims he still cannot get it down perfectly.On the piano in our living room, he sings in broken English†¦ â€Å"Yesterday, all my troubles seemed so far away†¦ † Like my grandfather, music Is a part of my father's design. By the unchangeable threads of heredity, I was also fated to have a connection to music. Just Like them. And it was music that could break the language barrier between me and my grandfather. A single sheet of music sat in f ront of me. It was a beautiful piece, no doubt, but we, the All-State Senior Band, were playing it without any emotion.After a couple of unsuccessful run-troughs of this piece entitled â€Å"Hometown,† our guest conductor Samuel Hazy told us to look at measure thirty-three, reflect on a personal memory that reminded us of that part, and write about It right there on our sheet USIA. Soon after instructing us to do the same In the other parts of the piece, everyone's sheet music was filled with our lives in the form of tiny scribbles between the lines of melodies. When we played the piece again, we were finally able to â€Å"sing our life stories,† as Mr..Hazy would call it. Every musical phrase became a vessel for retelling our most precious memories: stories of first loves and recollections of childhood memories. No one had to say a single word. There In the music, I finally spoke to my grandparents. As I played measure thirty-three, I pictured them slating here on tha t boat in the middle of the ocean, holding onto a faint glimmer of hope for a new life in America, looking for their own new â€Å"hometown. I said â€Å"thank you† for their courage to come to the strange and unknown America and â€Å"sorry for being unable to speak Vietnamese. After the concert that night, I received a bigger hug than usual from them and I knew that they had heard and understood me. Being a part of a family and culture Is more than Just knowing the language. Emotions are enough to Vietnamese, the language of our origin, English, the language of our new home, and music to connect everything together.

Machine Learning

Journal of Machine Learning Research 18(2017)1-29 Submitted 6/14; Revised 10/sixteen; posted 1/17 Content Mining a New Technique in Data MiningUsman Ahmad Urfi [email  protected] UniversityMphil cs (1st) , F-17-3224Editor: Usman Ahmad Urfi Abstractstatistics mining is the gaining knowledge of revelation in databases and the gaol is to cut up examples and data from masses of facts. The essential term in facts mining is content mining. Content material fabric mining removes the pleasant facts pretty from content cloth. Real instance getting to know is carried out to first rate records. Excessive – satisfactory in content fabric mining characterizes the blends of significance, curiosity and intriguing awesome. Undertakings in content material cloth mining are content affiliation, content grouping, detail extraction and slant exam. Utilizations of ordinary dialect preparing and scientific strategies are very favored to convert content material into information for investigation. This study is ready the one of a kind techniques and calculations applied as a part of content material mining. Key phrases: data mining, text mining, gaining knowledge of disclosure Introductioncontent material fabric mining is to deal with found out information. Revealed records is unstructured, vague and control is tough. Content material digging is excellent technique for facts exchange. A non-conventional information restoration methodology is implemented as part of content material mining. For getting statistics from massive association of literary information which become finished through the content material mining. The figure1 is described with the method of content material mining. As of late, dialect exam may be shown improvement over the man or woman. The guide techniques had been costly and tedious method. To perform this purpose of content fabric mining, there are unique advances are sent. The enhancements are information extraction, outline, subject matter following, order and bunching. Mastering Discovery from text (KDT) [6] is one of the issues to deduce sure and unique thoughts .Natural Language Processing (NLP) [8, 13] strategies are carried out to find out the semantic circle of relatives participants between mind. Amazing diploma of content cloth statistics is accounted via the studying revelation. Data Discovery from textual content (KDT) is produced from herbal Language Processing (NLP), whole the strategies from gaining knowledge of management. Disclosure way is conveyed for the rest. KDT assumes a logically noteworthy detail in inclining applications, for instance, text expertise. §c 2017 Ishiguro, Sato and Ueda. License: CC-via four.0, see https://creativecommons.Org/licenses/by means of manner of/four.Zero/. Attribution necessities are furnished athttp://jmlr.Org/papers/v18/14-249.Html.HistoryThe content material cloth mining has numerous techniques to system the content material fabric. The principle structures are clarified proper here. 2.1 facts Extraction records extraction is an underlying boost for unstructured content breaking down [6]. Disentanglement of content material material is crafted by way of way of facts extraction. The crucial work is to apprehend expressions and reveals the relationship among them. It's far appropriate for the bulky length of content material cloth. It eliminates prepared statistics from unstructured information. The discern 2 clarifies the records extraction.ClusteringGrouping middle in the direction of the similitude measures around numerous questions and places, it has no predefined class marks. It isolate content material into one accumulating and further creates bunch of accumulating [4]. Phrases are disconnected rapidly and weights are alloted to each word. Rundown of commands are created through making use of bunching calculations in the wake of figuring likenesses.Eleganceaffiliation is to find the fundamental subject matter of archive via collectively with Meta and breaking down record. The take a look at of phrases and from that tally chooses the challenge be counted of the archive which turn out to be completed thru the characterization strategy. It has predefined elegance call. 3. LITERATURE SURVEY Yuefeng Li et al [13]: A text mining and characterization approach has been applied time period-based methodologies. The issues of polysemy and synonymy are one of the real troubles. There has been a hypothesis that example based strategies have to outflank remarkable evaluation with the term-primarily based completely ones in depicting consumer dispositions. A huge scale layout stays a difficult issue in content material mining. The cutting component term-based definitely techniques and the example based strategies in proposed display which performs productively. In this paintings fclustering calculation is carried out. Significance highlight disclosure in view of every high-quality and terrible criticism for content material mining models. Jian mama et al [4]: The creator centered inside the direction of the problem with the resource of arranging content material material critiques on proverbially, typically in English. On the factor while paintings with non-English dialect writings it activates the disallowance. Metaphysics based definitely content fabric mining approach has been utilized. Its efficient and effective to cluster check out guidelines typified with the English and chinese language writings utilising a SOM calculation. This technique may be prolonged to assist in searching through a superior in shape among suggestions and analysts. Chien-Liang Liu et al [2]: The paper reasoned that the information about the film rating relies upon on the effect of feeling grouping. The element based totally outlines are applied to provide consolidated depictions of motion picture audits. The author composed an inert semantic investigation (LSA) to installation object includes. It's miles an technique to decrease the extent of rundown from LSA. They account each exactness of supposition order and response time of a framework to plan the framework through the usage of using a bunching calculation. OpenNLP2 tool is applied for usage. Yue Hu et al [19]: PPSGen is every other framework which become proposed to asking for of the introduction slides been produced can be applied as drafts. It reasons them to set up the formal slides fasterly for the proprietor. PPSGen framework can perform slides with better nice advocated through the writer. The framework emerge as produced via using the Hierarchical agglomeration calculation. Apparatuses are a Microsoft electricity-component and OpenOffice. A two hundred combo of papers and slides are taken as assessments set from the internet exhibit for evaluation approach. PPSGen is further advanced to the benchmark strategies that had been obvious via manner of the patron keep in mind. Xiuzhen Zhang et al [10]: the trouble seemed with the resource of all of the notoriety framework is focused with the resource of the writer. However the notoriety scores are normally excessive for sellers. It's far a situation requiring wonderful exertion for promising customers to choose reliable dealers. Writer proposed CommTrust for agree with assessment thru enter feedback thru mining. A multidimensional do not forget show is applied for calculation work. Informational index are collected from ebay, amazon. In this approach applied a Lexical-LDA calculation. CommTrust can accurately address the exquisite notoriety problem and rank dealers are at ultimate by using way of demonstrating in reality thru the huge analyses on eBay and Amazon statistics. Dnyanesh G. Rajpathak et al [9]: The checking out errand is In-time enlargement of D-network via the locating of latest manifestations and sadness modes. Proposed method is to expand the blame finding metaphysics live with thoughts and connections each from time to time observed inside the blame evaluation area. The desired historical rarities and their situations from the unstructured restore verbatim content fabric were located with the aid of the philosophy. Actual information accumulated from the car place. Content material material mining calculations are carried out. To accumulate consequently the D-networks with the aid of manner of the unstructured restore verbatim facts that was mined finished through the metaphysics primarily based absolutely content fabric mining usual on the identical time as blame conclusion. A diagram and the chart examination calculations want to be produced for every D-community. JehoshuaEliashberg et al [11]: To discern the movies execution of a movement photograph on the crenulation factor, it is suitable really in the event that it holds the content material fabric and introduction charge. They extricate found out includes in three stages specifically kind and substance, semantics, and % of-phrases from contents using region statistics of screenwriting, enter given thru human, and regular dialect dealing with techniques. A chunk based totally totally technique is to survey film enterprise execution. Informational index are collected from 3 hundred movie taking snap shots contents. The proposed device predicts film organisation profits all of the extra exactly 29 percent is lessened mean squared mistake (MSE) contrasted with benchmark techniques. Donald E. Dark coloured et al [17]: Rail mishaps introduce photograph of a worthwhile nicely being factor for the transportation commercial employer in severa nations. The Federal Railroad administration desires the railways obfuscated in mishaps to post opinions. The record must be snuggled with default discipline sections and recollections. A mixture of structures is to clearly find mishap attributes that could train a advanced comprehension of the benefactor to the mischances. Wooded location calculation has been applied. Content material mining takes a gander at methods to extricate highlights from content cloth that exploits dialect characteristics specific to the rail delivery enterprise. Luà ­s Filipe da Cruz Nassif et al [6]: In criminological investigation that emerge as automated with a notable many statistics is commonly inspected. Unstructured content material material changed into determined in a big part of the facts acting breaking down way is fairly attempting out exposed with the aid of computer analysts. File bunching calculations for the examination of computer systems on medical workplace seized in police an examination which was advocated through the author. Collection of combo of parameters that activates incite of sixteen distinct calculations hold in thoughts for assessment. Good enough-implies, okay-medoids, unmarried, entire and average hyperlink, CSPA are the bunching calculation are implemented. Bunching calculations persuade to actuate agencies shaped by way of the usage of both big or unimportant file that is applied to decorate the master analyst's interest. Charu C. Aggarwal et al [5]: creator concentrated on using factor data for Mining textual content records. A effective bunching technique became completed by way of the use of the hooked up apportioning calculation with probabilistic fashions which modified into deliberate via the writer. Dataset utilized is CORA, DBLP-4-territory informational index and IMDB. Running time and type of organizations are applied as a parameter for breaking down cause. The results can apparent that the use of aspect-information can beautify the individual of content material bunching and order to control an amazing united states of america of skillability. 5. Diagrams 4.COMPARISONS ON awesome textual content MINING strategiestable number 1.26. Conclusioncontent material mining approach is preponderantly used for setting aside mode from unstructured facts . Records disclosure is primarily engaged at some stage in this assessment. The systems area social unit grouping, characterization, and cognition extraction and information instance become diagramed. The method of content cloth mining and the computing floor area unit further investigated. Throughout this paper absolutely excellent troubles area unit reviewed and their result vicinity unit talked regarding.Mining technique is dominantly implemented for putting aside mode from unstructured statistics . Records revelation is essentially related with amid this audit. The frameworks difficulty social unit amassing, portrayal, and comprehension extraction and records outline modified into graphed. The technique of substance mining and the processing floor place unit furthermore explored. Amid this paper very unexpected troubles area unit investigated and their final consequences zone unit talked concerning. References  R. Agrawal and R. Srikant. Quick calculations for mining affiliation policies. In court cases of the 20th global convention on Very big Databases (VLDB-ninety four), pages 487– 499, Santiago, Chile, Sept. 1994.R. Baeza-Yates and B. Ribeiro-Neto. Modern information Retrieval. ACM Press, big apple, 1999.S. Basu, R. J. Mooney, ok. V. Pasupuleti, and J. Ghosh. Assessing the oddity of content material mined rules utilising lexical information. In proceedings of the 7th ACM SIGKDD international assembly on understanding Discovery and statistics Mining (KDD-2001), pages 233– 239, San Francisco, CA, 2001.M. W. Berry, editorial supervisor. Strategies of the 1/three SIAM global conference on information Mining(SDM-2003) Workshop on textual content Mining, San Francisco, CA, might also 2003.M. E. Califf, editorial supervisor. Papers from the 16th country wide conference on artificial Intelligence (AAAI-ninety nine) Workshop on machine getting to know for statistics E xtraction, Orlando, FL, 1999. AAAI Press.

Lucozade Advertisements Essays

Lucozade Advertisements Essays Lucozade Advertisements Essay Lucozade Advertisements Essay Lucozade was first launched in 1927 by Smith-Kline Beecham. When it was first launched, it was for the sick to help them with their recovery. From the 1980s it has changed to an energy drink for the healthy. In this essay, I will explain how this image changed and why. The First advert had a typical 1950-1960s family with the wife talking care of the family and the husband working. The advert starts with a sick boy in bed with a home made get-well. He is the typical boyish figure of untidy hair and still jumping around even when ill. You then see his sister on the side of bed, who is also the typical girl with the pigtails in her hair and dimples in her cheeks and the frilly dress. You see the boy fall out of his bed and stand up straight away and get his drum and start banging it. The advert then cuts to the mother looking happy and pouring him a glass of Lucozade and going up stairs to give it to him. After he has finished the glass he gets the drumsticks for his drum and taps the bottle of Lucozade. The Lucozade bottle is right in the middle of the screen and up close to the lens so most of the screen is taken up by the bottle. At the end, in the top right corner of the screen the slogan Lucozade aids recovery comes up just after he has banged the bottle. In the advertisement there is no sound except for the banging of the drum. Most of the advert has a man narrating about what happens. If the voice over wasnt there you would see so clearly what is happening in the commercial. There are no famous people in this commercial, only actors. In this commercial it was only imaged for the sick and nothing was said about giving energy to you. An improvement to this advert would have been the boy lying in bed looking very ill and groaning and when his mother gives him the Lucozade, the boy starts jumping around and making a noise. Without the voice over you would think that Lucozade does nothing to you. The bridge between ill and healthy happened in a commercial in the 1970s. This was when the new medicines were being sold in shops that didnt need a prescription. Lucozade was becoming less popular as an aid for the ill and Smith-Kline Beecham were loosing money on it. They had to find another way to sell Lucozade and then Smith-Kline Beecham had an idea. They were going to change it to an energy drink for the healthy. They couldnt change it straight from one to another so they made a commercial that would compromise both of the uses. The commercial was a mix between a cartoon and real people. It started with a cartoon of a family working out in the garden and getting too tired to do anymore. It changes to real people when they enter their home. They all have a glass of Lucozade and they are all ready to go to the fair and have a good time. It finishes with a cartoon of them in the fair and a slogan, Lucozade. Helps you through the ups and downs of the day to a tune that you would remember and stick in your mind. A voice over guided you throught the commercial, telling us that Lucozade gave you energy. The image formation was complete by the 1980s with Olympic gold medallist Daley Thompson in it. It was the first Lucozade commercial that had an idol in it. It started with a red light on screen and Daley Thompson training and looking tired. You then see an amber light come up, which is the colour of Lucozade and then Daley Thompson having some lucozade and being ready on the starting blocks. A green light comes up on the screen and then you see Daley Thompson running at full speed and not looking tired at all. It ends with the slogan, Lucozade. The Refreshing glucose drink This commercial has very little voice over except when Des Lynam says the slogan. During the commercial there is no voice over or sound effects just rock music. One of the important features in all Lucoazde ads is the way the advesisers have understood the social values of the era. From stay-at-home mums to get-up-and-go lads the company has understood very well what the target audience aspire to. The Daley Thompson commercial was the first commercial for Lucozade that used an idol in it. Smith-Kline Beecham had piggy-backed on Daley Thompson to sell their product. This strategy worked extremely well for Smith-Kline Beecham as their sales went up ten-fold when they changed their image from a recovery drink to an energy drink. Piggy-Backing can also backfire on a company as they could choose someone to advertise their product and while the commercial is on the TV, they could do something that ruins their career and also the products reputation. Since the Daley Thompson commercial, it has become a soft drink where people drunk it not just as an energy drink but as a normal drink for when your thirsty. The new Lara Croft commercial cost i 12 million to make but they have made a huge profit from selling Lucozade and have made that money back. By using computer generated characters they cannot get caught doing anything wrong to damage the companies reputation as they are not real. Their first image as a recovery drink is still known to the people who saw it as it was powerful enough for people to remember. There are now many types of Lucozade. From the original glass bottle to the original flavour in a plastic bottle, Lucozade sport, Lucozade Lemon and many other types of flavours and packaging. With such a popularity of one drink, Lucozade will never stop being manufactured.

The Hospitality and Tourism Market in Victoria State Australia

The Hospitality and Tourism Market in Victoria State Australia Introduction The tourism and hospitality is one of the fastest growing industries in Australia. The industry takes a larger portion of the economy and plays a vital role in the Australian economy. The tourism industry not only operates nationally but also fully participates in the global market economy. The industry is currently recording massive improvements especially due to the recovery in the world economy from the disastrous economic meltdown that was previously.Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More The Victoria tourism and hospitality industry stands out to be the second largest in the whole of Australia with flourishing businesses ranging from restaurants, cafes, hotel services, bars, pubs, clubs as well as well furnished apartments. The industry is famous for its high quality and customer friendly facilities that provi de customers with the desired comfort (Kayler, 1995, p. 178). Factors influencing the growth of the industry The global economic recovery has led to the tremendous growth of the tourism and hospitality industry in Victoria. Victoria is also renowned for its quality restaurants and hospitality facilities that highly attract more tourists and visitors. In addition to this, the industry incorporates a number of organizations and institutions that provide important information to their potential visitors and thereby making known worldwide the quality services provided in Victoria. Such organizations include the Baking Industry Association of Victoria and Artisan Bakers Association among others (Bergin and Jago 1999, p. 342). Also the foreign investment regulations within the state are moderate and highly promote investment from the foreigners and therefore this has attracted many investments from both the foreign and local investors. In addition to the above factors, tourism in Victoria has also been influenced primarily the reduction in the oil prices, which led to the subsequent reduction in airline surcharges and therefore leading to decrease in the airfares charges, especially regarding longer routes. This as a result has led to the increase in the number of tourists visiting the state. Generally, Australia has improved its aviation facilities in the recent past, especially routes linking to the international countries like the United States and the United Kingdom. The increased capacity has translated into more visitors and tourists visiting the country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis of the Victoria state As outlined before, the tourism and hospitality industry in Victoria is the second largest in Australia and the most famous because of the quality services offered by their ultra-modern facilities. The industry has a workfo rce of more than 115000 workers who accounts for a good percentage of 4.4% of the total labor force within Victoria State. In Victoria State, hospitality and tourism incorporates a number of businesses whose services are tailored toward meeting the consumer’s ever increasing demands (Bergin and Jago 1999, p. 342). They include accommodation facilities, restaurants, cafà ©, bars and pubs, catering services, facilities for hosting meetings and events both for business purposes, managing, and coordinating tour operations, providing relevant information to tourists, conducting tour guiding, managing holiday parks, conducting and organizing cultural tourism, casinos, and caravan park operations. The state of Victoria is within the southern region of Australia that is widely known both locally and internationally as a key tourism destination. Therefore, the strategic location of the state is an added advantage to them (Kayler, 1995, p. 178). The state has the aging population as t heir working population and due to inadequate skilled personnel within the young population, it means that most of the old staff is retained and this might lead to inefficiency and low output. There is need for skilled and experienced personnel within the young population to replace the old aging population Target market The target market for all the products and services mentioned above is mainly from both the international and the local tourists. For instance, a fall in the growth of tourism will translate into a reduction in the growth of the hospitality industry. This is due to the fact tourists, both local and international, play a major role in the utilization and consumption of the products and services offered in the hospitality industry. Therefore, the hospitality industry is highly dependent on tourism. On the other hand, tourism also relies on the hospitality industry to some degree. For instance, high quality and attractive services offered in the hospitality industry ca n be used as an attraction to tourists who will visit these facilities in order to enjoy the wonderful services offered by them (Bergin and Jago 1999, p. 342).Advertising We will write a custom report sample on The Hospitality and Tourism Market in Victoria State Australia specifically for you for only $16.05 $11/page Learn More Victoria State covers only three percent of the Australia’s landmass and has a population of approximately 5.13 million people. In addition, almost half of the entire population is below 35 years and therefore forming a good market for the tourism and hospitality industry. The presence of a young population is a good sign that the industry shall continue flourishing due to the available of the domestic market. Victoria also receives a larger number of international tourists who account for 25% of the all tourists visiting Australia. For instance, the state received 1.5 million tourists last year. Therefore, apart from the dom estic tourists from within Australia, Victoria also receives a relatively large number of tourists. Most of their international tourists come from North America, the United Kingdom, China, Japan, Singapore, and New Zealand. Pricing strategies Victoria has gone a step farther by embracing the online booking provisions in their tourism industry. The proposed system that is already in use is a national booking platform for both the international and the local tourists. The system is known as the Tourism Exchange Australia (TXA) that contains a large database of all the products and services provided by the Australian tourism and hospitality industry. All the businesses listed by the Australian Tourism and Data Warehouse (ATDW) will have their products and services accessible online and booking made possible because the data warehouse contains all the vital information including the prices for the services and products. All the locally developed booking systems are also linked to this e xchange system that enables online selling of the services and products and therefore increasing the sales for the industry. The system also supports online establishment of agreements between the tourism industry and the prospective buyer and therefore making it more effective. Operators of the respective businesses can access the database and update their prices for the various services and products (Kayler, 1995, p. 178). Promotional practices Domestically, the government and other institutions related to the industry have come up with strategies that are aimed at publicizing the industry to the Australian population. Some of the ways embraced by the state to advertise its tourism industry include play Melbourne campaign that advertises Melbourne as a city with hidden treasures. This has been achieved through a number of ways including using local media and press and media. This is extended to the online websites and is meant to encourage local tourists from all over Australia to dare visit Melbourne and discover the treasures that lies within the city.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is part of the larger Victoria jigsaw campaign meant to promote Victoria’s tourism and hospitality industry locally, within the Australian population and also reach to the international community. Also there are committees put in place to facilitate and coordinate regional campaigns. The publicity campaigns are aimed at branding all the cities and towns within Victoria as unique places worth visiting (Stabb, 1999, p. 123). On the international scale, various campaigns and strategies have been formulated to see to it that the State’s tourism and hospitality industry is well known to the international community. There is an international marketing division, Tourism Victoria, which works closely with the other stakeholders within the industry in marketing Victoria to the international countries. The division formulates winning strategies to market the industry in international countries. It has offices in other countries that fall within their target markets. This is to help in easier coordination of advertising activities in those countries and keep in touch with the potential customers (Kayler, 1995, p. 178). Tourism Victoria works handy with Tourism Australia, Australian Airlines, major industry stakeholders in liaison with the Victorian tourism industry in a bid to sell the industry to the prospective tourists and visitors. The international marketing strategies are carried out in two ways including the trade and consumer strategies. Both strategies are meant to assisting in attaining an increase in familiarity by the potential consumers on the tourism and hospitality facilities within Victoria. They are also targeted at branding Victoria as the leading tourist destination as far arts and cultures, events, recreation, catering, and wine services are concerned (Rose, 1991, p. 412). In consumer marketing, Tourism Victoria has a stronger influence on all activities conducted by Tourism Australia in the foreign markets. In some instances, the d ivision runs autonomous brand campaigns to advertise Victoria to the international community. There is a website tailored to provide relevant information to those aspiring to visit Victoria as well as advertising it as the main destination point for all tourism activities. There are both written content and video on the website to provide the required information. The information available is in different languages so as to reach as many people as possible. In trade marketing, Tourism Victoria works in partnership with Australian based inbound tour operators by organizing and coordinating workshops and trainings to familiarize them with available tourism opportunities within Victoria. The division also organizes trade fairs and exhibitions to their prospective consumers both nationally and internationally. Tourism Australia also in partnership with local and international airlines carries out cooperative promotions for publicizing Victoria’s tourism potential to the internati onal countries. This is done with most of the airlines and distribution networks and therefore widening their market by creating awareness among the potential consumers globally (Kotler, Bowen and Makens 2010, p. 441). An official website managed by the state provides a variety of information to the potential visitors concerning the tourism facilities in Victoria State. There is a provision on the same website under tourism for the local tour operators and stakeholders in the hospitality industry to showcase their businesses on the website and display the range of products and services they offer. This form of online marketing is meant to cover as many businesses as possible and advertise them to the both local and international communities. Conclusion and recommendations From the information in the sections above, it is true that the tourism industry in Victoria has well established framework to support their activities at the same time ensure sustainability in the industry. The st ate has played a significant role in ensuring that Victoria continues not to be only Australia’s tourism destination point but also the world’s most attractive tourist site. However, there are still shortcomings that need to be correction to ensure long term improvement and growth in the sector (Kayler, 1995, p. 178). Even though the industry seems to be on an upward trend, more is required for the industry to start operating at its optimum and therefore maximize on the available opportunities in the industry. Both the government and the various stakeholders in the industry have a role to play in ensuring success of the industry. Therefore, the following are some of the recommendations that need consideration in order o reap maximally from the tourism and hospitality industry and make Victoria a tourism haven in the whole of Australia and the world at large. The accreditation system put in place to certify operators in the industry needs improvement. The current system of accreditation has not had any impact on the service delivery to the final consumers. Some of the operators, even after receiving accreditation, are still rendering poor services to their customers. A good number of businesses have untrained personnel who do not meet the requirements for the industry. Therefore, the government should consider such factors as employee skills and knowledge as well as availability of quality facilities before accrediting the operators. Also continued vetting should be thorough to ensure that accredited operators maintain the required standards of service provision to their customers (Bergin and Jago 1999, p. 342). The government in partnership with the respective shareholders should build a competitive digital capability that will ensure Victoria competes favorably with the other international competitors. This can be achieved by incorporating more competent personnel in managing online marketing and coming up with ways of expanding the service so a s to cover the entire global market. The government should encourage investment into the tourism industry by offering more incentives and subsidies that will attract both the local and foreign investors into the industry. This will facilitate the expansion of the industry and therefore fasten its growth. The government can also partner with the other stakeholders in developing the infrastructure, especially the transport and communication network within the state so as to open Victoria to the rest of the world. The various tourism sites should have a good transport system (Bergin and Jago 1999, p. 342). The government should encourage domestic tourism and give more attention to the training of personnel to work in the industry. Regular workshops and trainings help sharpen the skills of those working in the industry and inform them of the current trends and emerging issues in the global market. The state should work handy with the other states to eliminate cut-throat competition, esp ecially on the international market. It will also give them a common bargaining front and therefore lead to reduction in trade barriers imposed on them by the international countries (Baum and Hagen 1999, p. 299). Reference List Baum, T. and Hagen, L., 1999. Responses to Seasonality: the Experiences of Peripheral Destinations. International Journal of Tourism Research, 1(5), pp. 299-312. Bergin, S. and Jago, L.J., 1999. Accreditation of Adventure Tour Operators: The Consumer Perspective 1999 CAUTHE National Research Conference. Adelaide Bureau of Tourism Research. Kayler, T.W., 1995. Tourism Accreditation and Quality Assurance: Strategic Directions for Victoria. Tourism Victoria. Kotler, P., Bowen, T.J. and Makens, C.J., 2010. Marketing for hospitality and tourism. 5th ed. Sydney: culinary and hospitality industry publication services. Rose, R., 1991. What is Lesson-drawing? Glasgow: Centre for the Study of Public Policy. Stabb, C., 1999. Review of Membership for Involvement in Coop erative Promotions Funded by Tourism Victoria. Tourism Victoria.

Lewis and Clark Expedition Timeline

Lewis and Clark Expedition Timeline The expedition to explore the West led by Meriwether Lewis and William Clark was an early indication of Americas move toward westward expansion and the concept of Manifest Destiny. Though its widely assumed that Thomas Jefferson sent Lewis and Clark to explore the land of the Louisiana Purchase, Jefferson had actually harbored plans to explore the West for years. The reasons for the Lewis and Clark Expedition were more complicated, but planning for the expedition actually began before the great land purchase had even happened. Preparations for the expedition took a year, and the actual journey westward and back took roughly two years. This timeline provides some highlights of the legendary voyage. April 1803 Meriwether Lewis traveled to Lancaster, Pennsylvania, to meet with surveyor Andrew Ellicott, who taught him to use astronomical instruments to plot positions. During the planned expedition to the West, Lewis would use the sextant and other tools to chart his position. Ellicott was a noted surveyor, and had earlier surveyed the boundaries for the District of Columbia. Jefferson sending Lewis to study with Ellicott indicates the serious planning Jefferson put into the expedition. May 1803 Lewis stayed in Philadelphia to study with Jeffersons friend, Dr. Benjamin Rush. The physician gave Lewis some instruction in medicine, and other experts taught him what they could about zoology, botany, and the natural sciences. The purpose was to prepare Lewis to make scientific observations while crossing the continent. July 4, 1803 Jefferson officially gave Lewis his orders on the Fourth of July. July 1803 At Harpers Ferry, Virginia (now West Virginia), Lewis visited the US Armory and obtained muskets and other supplies to use on the journey. August 1803 Lewis had designed a 55-foot long keelboat which was constructed in western Pennsylvania. He took possession of the boat, and began a journey down the Ohio River. October - November 1803 Lewis met up with his former U.S. Army colleague William Clark, whom he has recruited to share command of the expedition. They also met with other men who volunteered for the expedition, and began forming what would be known as Corps of Discovery. One man on the expedition was not a volunteer: a slave named York who belonged to William Clark. December 1803 Lewis and Clark decided to stay in the vicinity of St. Louis through the winter. They used the time stocking up on supplies. 1804: In 1804 the Lewis and Clark Expedition got underway, setting out from St. Louis to travel up the Missouri River. The leaders of the expedition began keeping journals recording important events, so its possible to account for their movements. May 14, 1804 The voyage officially began when Clark led the men, in three boats, up the Missouri River to a French village. They waited for Meriwether Lewis, who caught up to them after attending some final business in St. Louis. July 4, 1804 The Corps of Discovery celebrated Independence Day in the vicinity of present-day Atchison, Kansas. The small cannon on the keelboat was fired to mark the occasion, and a ration of whiskey was dispensed to the men. August 2, 1804 Lewis and Clark held a meeting with Indian chiefs in present day Nebraska. They gave the Indians peace medals which had been struck at the direction of President  Thomas Jefferson. August 20, 1804 A member of the expedition, Sergeant Charles Floyd, became ill, probably with appendicitis. He died and was buried on a high bluff over the river in what is now Sioux City, Iowa. Remarkably, Sergeant Floyd would be the only member of the Corps of Discovery to die during the two-year expedition August 30, 1804 In South Dakota a council was held with the Yankton Sioux. Peace medals were distributed to the Indians, who celebrated the appearance of the expedition. September 24, 1804 Near present-day Pierre, South Dakota, Lewis and Clark met with the Lakota Sioux. The situation became tense but a dangerous confrontation was averted. October 26, 1804 The Corps of Discovery reached a village of the Mandan Indians. The Mandans lived in lodges made of earth, and Lewis and Clark decided to stay near the friendly Indians throughout the oncoming winter. November 1804 Work began on the winter camp. And two vitally important people joined the expedition, a French trapper named Toussaint Charbonneau and his wife Sacagawea, an Indian of the Shoshone tribe. December 25, 1804 In the bitter cold of a South Dakota winter, the Corps of Discovery celebrated Christmas day. Alcoholic drinks were allowed, and rations of rum were served. 1805: January 1, 1805 The Corps of Discovery celebrated New Years Day by firing the cannon on the keelboat. The journal of the expedition noted that 16 men danced for the amusement of the Indians, who enjoyed the performance immensely. The Mandans gave the dancers several buffalo robes and quantities of corn to show appreciation. February 11, 1805 Sacagawea gave birth to a son, Jean-Baptiste Charbonneau. April 1805 Packages were prepared to send back to President  Thomas Jefferson  with a small return party. The packages contained such items as a Mandan robe, a live prairie dog (which survived the trip to the east coast), animal pelts, and plant samples. This was the only time the expedition could send back any communication until its eventual return. April 7, 1805 The small return party set off back down the river toward St. Louis. The remainder resumed the journey westward. April 29, 1805 A member of the Corps of Discovery shot and killed a grizzly bear, which had chased him. The men would develop a respect and fear for grizzlies. May 11, 1805 Meriwether Lewis, in his journal, described another encounter with a grizzly bear. He mentioned how the formidable bears were very difficult to kill. May 26, 1805 Lewis saw the Rocky Mountains for the first time. June 3, 1805 The men came to a fork in the Missouri River, and it was unclear which fork should be followed. A scouting party went out and determined that the south fork was the river and not a tributary. They judged correctly; the north fork is actually the Marias River. June 17, 1805 The Great Falls of the Missouri River were encountered. The men could no longer proceed by boat, but had to portage, carrying a boat across land. The travel at this point was extremely difficult. July 4, 1805 The Corps of Discovery marked Independence Day by drinking the last of their alcohol. The men had been trying to assemble a collapsible boat which theyd brought from St. Louis. But in the following days they could not make it watertight and the boat was abandoned. They planned to construct canoes to continue the journey. August 1805 Lewis intended to find the Shoshone Indians. He believed they had horses and hoped to barter for some. August 12, 1805 Lewis reached the Lemhi Pass, in the Rocky Mountains. From the Continental Divide Lewis could look to the West, and he was greatly disappointed to see mountains stretching as far as he can see. He had been hoping to find a descending slope, and perhaps a river, that the men could take for an easy passage westward. It became clear that reaching the Pacific Ocean would be very difficult. August 13, 1805 Lewis encountered Shosone Indians. The Corps of Discovery was split at this point, with Clark leading a larger group. When Clark did not arrive at a rendezvous point as planned, Lewis was worried, and sent search parties out for him. Finally Clark and the other men arrived, and the Corps of Discovery was united. The Shoshone rounded up horses for the men to use on their way westward. September 1805 The Corps of Discovery encountered very rough terrain in the Rocky Mountains, and their passage was difficult. They finally emerged from the mountains and encountered Nez Perce Indians. The Nez Perce helped them build canoes, and they began to travel again by water. October 1805 The expedition moved fairly quickly by canoe, and the Corps of Discovery entered the Columbia River. November 1805 In his journal, Meriwether Lewis mentioned encountering Indians wearing sailors jackets. The clothing, obviously obtained through trade with whites, meant they were getting close to the Pacific Ocean. November 15, 1805 The expedition reached the Pacific Ocean. On November 16, Lewis mentioned in his journal that their camp is in full view of the ocean. December 1805 The Corps of Discovery settled into winter quarters in a place where they can hunt elk for food. In the journals of the expedition, there was much complaining about the constant rain and poor food. On Christmas Day the men celebrated as best they could, in what must have been miserable conditions. 1806: As spring came, the Corps of Discovery made preparations to begin traveling back toward to the East, to the young nation they had left behind nearly two years earlier. March 23, 1806: Canoes Into the Water In late March the Corps of Discovery put its canoes into the Columbia River and began the journey eastward. April 1806: Moving Eastward Quickly The men traveled along in their canoes, occasionally having to portage, or carry the canoes overland, when they came to difficult rapids. Despite the difficulties, they tended to move quickly, encountering friendly Indians along the way. May 9, 1806: Reunion With the Nez Perce The Corps of Discovery met up again with the Nez Perce Indians, who had kept the expeditions horses healthy and fed throughout the winter. May 1806: Forced to Wait The expedition was forced to stay among the Nez Perce for a few weeks while waiting for the snow to melt in the mountains ahead of them. June 1806: Travel Resumed The Corps of Discovery got underway again, setting off to cross the mountains. When they encountered snow that was 10 to 15 feet deep, they turned back. At the end of June, they once again set off to travel eastward, this time taking three Nez Perce guides along to help them navigate the mountains. July 3, 1806: Splitting the Expedition Having successfully crossed the mountains, Lewis and Clark decided to split the Corps of Discovery so they can accomplish more scouting and perhaps find other mountain passes. Lewis would follow the Missouri River, and Clark would follow the Yellowstone until it met up with the Missouri. The two groups would then reunite. July 1806: Finding Ruined Scientific Samples Lewis found a cache of material he had left previous year, and discovered that some of his scientific samples had been ruined by moisture. July 15, 1806: Fighting a Grizzly While exploring with a small party, Lewis was attacked by a grizzly bear. In a desperate encounter, fought it off by breaking his musket over the bears head and then climbing a tree. July 25, 1806: A Scientific Discovery Clark, exploring separately from Lewiss party, found a dinosaur skeleton. July 26, 1806: Escape From the Blackfeet Lewis and his men met up with some Blackfeet warriors, and they all camped together. The Indians attempted to steal some rifles, and, in a confrontation that turned violent, one Indian was killed and another possibly wounded. Lewis rallied the men and had them travel quickly, covering nearly 100 miles by horseback as they fear retaliation from the Blackfeet. August 12, 1806: The Expedition Reunites Lewis and Clark reunited along the Missouri River, in present-day North Dakota. August 17, 1806: Farewell to Sacagawea At a Hidatsa Indian village, the expedition paid Charbonneau, the French trapper who had accompanied them for nearly two years, his wages of $500. Lewis and Clark said their goodbyes to Charbonneau, his wife Sacagawea, and her son, who had been born on the expedition a year and a half earlier. August 30, 1806: Confrontation With the Sioux The Corps of Discovery was confronted by a band of nearly 100 Sioux warriors. Clark communicated with them and told them the men will kill any Sioux who approaches their camp. September 23, 1806: Celebration in St. Louis The expedition arrived back at St. Louis. The townspeople stood on the riverbank and cheered their return. Legacy of Lewis and Clark The Lewis and Clark Expedition did not directly lead to settlement in the West. In some ways, efforts like the settlement of the trading post at Astoria (in present-day Oregon) were more important. And it wasnt until the Oregon Trail became popular, decades later, that large numbers of settlers began moving into the Pacific Northwest. It would not be until the administration of James K. Polk that much of the territory in the Northwest crossed by Lewis and Clark would officially became part of the United States. And it would take the California Gold Rush to truly popularize the rush to the West Coast. Yet the Lewis and Clark expedition provided valuable information about the vest stretches of prairies and mountain ranges between the Mississippi and the Pacific.

Assigments Essay Example | Topics and Well Written Essays - 500 words

Assigments - Essay Example When the platelets come in close vicinity to the site of damage in the vessels, they start to change their shape and become swollen. At the same time, they contract to release essential substances which make them adhere to the damaged wall and in particular to the collagen in the walls of the damaged vessels. They also tend to release ADP. This substance further assists the platelets in their function and tend to stimulate the platelets which lie close to the damaged vessel by making them active. These platelets tend to cluster together and come and join the initial platelets that adhered to the vessel wall that was damaged. This results in the formation of a platelet plug which closes the damaged vessel. At the same time, there is further release of clotting factors. This mechanism indicates the positive feedback system of the human body where the activation of one platelet further stimulates the cascade and results in more stimulation and the formation of a platelet plug (Lauralee 2006 p322). Works Cited Top of Form Clark, Robert K.  Anatomy and Physiology: Understanding the Human Body. Sudbury, Mass: Jones and Bartlett Publishers, 2005. Print. Bottom of Form Top of Form Sherwood, Lauralee.  Fundamentals of Physiology: A Human Perspective. Belmont, Calif: Thomson Learning distributor, 2006. Print.

Inquiry into Media Essay Example | Topics and Well Written Essays - 1250 words

Inquiry into Media - Essay Example It is also imperative to take some time to go and watch the affiliated film and make use of a graphic organizer to make comparative studies between the book and the film. After all these activities, the learner makes a discussion, sighting important scenes within the movie that paid attribute to improving the book and also giving examples of scenarios that were a bad idea. In the end, the involved parties select various scenes where their personal opinion is that it was not appropriately represented in the film, and this makes it easy for the leaner to present it as a theatre performance. The use of films in class has a lot of educative value, especially when one considers the examples of critical thinking in relation to the stories that are in the movies. When we add films to the curriculum, this provides an extension and expansion to learning experiences and openings for making intellectual connections for all interested parties. Therefore, this paper takes a looks into the prelimi nary part of the film Titanic produced in 1997 by James Cameron based on a book written in 1953. The primary focus of this essay is the Titanic and here it is the role of the student to explore ways that one may change some of the scenes to other forms of media such as articles, books, short stories or other films (Hockfield 13). The Titanic is a very good film that had the intention to capitulate and become one of the best photographic winning films of all times. The film cost an estimated $200 million plus that resulted in the blinding the critics and audiences, where they were overcome with delight that it was possible to direct and produce a smart action-packed movie. As a result, the movie turned out interestingly and surprisingly great, and Titanic t-shirt wear, posters, calendars, soundtracks, documentaries, and interviews became the order of the day. As one decides to go and watch the film, it is important to distance oneself from these opinions and come to a conclusion afte r a close encounter with the characters and the ideas that the director was critically attempting to reveal. Many people refer to it as the best film they have ever seen. The ship sails through the Atlantic Ocean, and the tragic end started when the machine hit the tip of an iceberg and started sinking. The most remarkable characters that stand out are a poor chap named Jack and a very rich lady named Rose. The wealthy Rose came to America to get hitched after the death of her father, who left her penniless. The two young people met and defy all odds of the social classes and ultimately fall in love. There is a catch; they have to do it in the shadows because, apparently, the rich and the poor have a stigma that occurs in their existence. It is an emotional depiction of love and romance that takes place on a doomed ship that is 46,000 tons of pure steel that seemed undoubtedly unsinkable. One of the characters survived, and one is always wishing that there are two survivors who leav e the audience in awe at the love and romance that sparks between them. It is not a new thing to find an individual crying in these types of films. Jack and Rose are the most breathe-taking leading characters that have a love that is in disguise as they are of different social classes and who are even on different classes onboard the ship.

DECONSTRUCTION OF DRACULA BY BRAM STOKER EDITED BY JOHN PAUL RIQUELME Essay

DECONSTRUCTION OF DRACULA BY BRAM STOKER EDITED BY JOHN PAUL RIQUELME - Essay Example These ideas are exposed to greatest effect when using the critical perspective of deconstruction in an attempt to see the story from another character’s perspective. As these concepts are difficult to define or explain, literature provides examples and analogies that bridge gaps in understanding as well as pose new questions to be answered. It also helps us to understand how these ideas were being formed and reinforced within the society in which these texts were written. Bram Stoker’s story of Dracula is very popular and has been depicted in numerous films and other materials for years. It is therefore difficult to come to the book without any pre-conceived ideas about the plot. However, reading the book is vastly different from simply watching the movie and provides the opportunity to see the story as it really is – a collection of writings that may have been as much fiction as the novel itself. The book begins with the journal entries of Jonathan Harker, a British lawyer traveling through Transylvania in order to complete a deal for his employer with Count Dracula who resides deep within the Carpathian Mountains. Within this journal, Dracula is portrayed as a man charming enough to set his guest at ease despite a shrieking instinct and misgivings founded on village rumors. He is described as ‘courtly’, ‘charming’ and ‘courteous’ even as he provides his guest with a warm and comfortable luxury suite in which to stay (Stoker, 1897: Ch. 2). He has ruddy red lips that give him an â€Å"unexpected air of vitality† (Ch. 2), but his breath is horrendous, making Harker feel ill. Harker also comments upon Dracula’s extremely pale complexion, the unusually pointy teeth that protrude over his bottom lip and the icy cold touch of his hands, which have, incidentally, been manicured to provide him with very pointy fingernails. His jou rnal is so detailed because it

Sources of capital Assignment Example | Topics and Well Written Essays - 500 words

Sources of capital - Assignment Example Another way through which NFPs raise funds is Grant funding which includes the funds that are awarded to NFPs by the government sector or by organizations that are charitable in nature (Landskroner, 2002). For example World Health Organization may provide a local NGO located in Pakistan with funds for the eradication of poverty in deserving areas of Pakistan. Both For Profit and NFPs can even use Loan financing and equity capital to raise funds for business. Loan financing refers to the money that is borrowed by an organization from another financial organization such as the banks (Zelman, 2009). Equity finance is the capital that is raised by both the organizations by the sale of certain amount of shares of the organization to external investors. Trading or sale of assets is even means through which both kinds of organizations raise capital. Trading is the sale of goods and services in return for money and fixed assets are the assets such as land and furniture that may be sold by or ganizations to raise capital. All these sources have finance have various pros as well as cons associated with them. The main advantage of raising funds through fundraising activities is that the money that is raised does not need to be returned and the organization does not need to provide an account of where and how it was spend. But the downside of this method is that holding fundraising programs is quite expensive. In case of grants, the money does not need to be returned but the not for profit organization has to provide an account of where and how the money was spent. The upside of loan financing is that ample amount of money can be raised at a very small period of time but the loan repayment makes the method expensive. In case of equity, there is an increase in partnership due to which the not for profit organization may lose its sight of working for the wellbeing of others. The problem with trading and sale of fixed assets is that there are certain tax

Movie Carrie Review Example | Topics and Well Written Essays - 1000 words

Carrie - Movie Review Example On one hand, he understands that Carrie White's night of revenge is motivated by the brutality of her classmates. On the other hand, his exoneration of Carrie is equalled in his contempt for the boy-men, girl-women who torment her. King's truest sympathies are always with the high school rejects; they are not only victimized by the cruelty of the majority, but because of their status as pariahs they often possess a level of intelligence and sensitivity sadly missing in their more popular peers. Carrie becomes doubly pitiful, because ... she can only wait to be saved or damned by the actions of others. Her only power is her telekinetic ability, and movie eventually arrives at the same point: King seems most unfavorably inclined toward the superficially well-adjusted, popular student with an overly active libido and a underdeveloped value system. His class presidents, football quarterbacks, and prom queens bear an unmistakable resemblance to the street punks who attend the same school system as a stopover on their way to jail: both groups of adolescents have completely severed their bonds with childhood innocence. In their vicious lust to exploit sex, alcohol, and violence (for they inhabit an exclusively physical plane of existence), their behavior is modeled on an extreme conception of adulthood. They want all the pleasure of worldly experience, with none of the responsibilities. Thus, they are simply young versions of the corruption which animates King's adult society. Horror films like Carrie is, primarily, produced and consumed by men. Why should this be It would seem that the experience derived from horror fiction (as opposed to the experience of horror in "real life") is peculiarly fascinating to men, or rather to the masculine subject, i.e. the subject constituted as masculine through the particular nature of his/her experience, particularly in early childhood. For the masculine child, the movement away from the mother, expressed as it is through abjection and the passage through the Oedipus complex, seems to be more traumatic than for the feminine child. For the feminine child there remains at least a possibility of reunion with the mother through identification; also, the feminine subject is actively encouraged to retain links with the maternal semiotic through the cultivation of such qualities as "intuition." The masculine subject by contrast depends for his very identity on the effectiveness of his repression of the maternal semiotic and o f desire for the mother. Carrie is dominated by those images of waste, putrefaction and decay which can be associated with abjection: these are, so to speak, the staple of horror. When we think of "the horrid" we picture blood, corpses, the violation of bodily limits. Via these images horror fiction returns us to the scene of primary horror in the abjection of the mother, a scene which, however, particularly for the masculine subject, possesses fascination, the power of the taboo. Images of abjection lead the masculine subject back not only to the movement away from the mother but also to the original repressed desire for the mother, which returns with all the force of the repressed, of that which can be allowed no place in adult life. Carrie seems to be designed

Sources of capital Assignment Example | Topics and Well Written Essays - 500 words

Sources of capital - Assignment Example Another way through which NFPs raise funds is Grant funding which includes the funds that are awarded to NFPs by the government sector or by organizations that are charitable in nature (Landskroner, 2002). For example World Health Organization may provide a local NGO located in Pakistan with funds for the eradication of poverty in deserving areas of Pakistan. Both For Profit and NFPs can even use Loan financing and equity capital to raise funds for business. Loan financing refers to the money that is borrowed by an organization from another financial organization such as the banks (Zelman, 2009). Equity finance is the capital that is raised by both the organizations by the sale of certain amount of shares of the organization to external investors. Trading or sale of assets is even means through which both kinds of organizations raise capital. Trading is the sale of goods and services in return for money and fixed assets are the assets such as land and furniture that may be sold by or ganizations to raise capital. All these sources have finance have various pros as well as cons associated with them. The main advantage of raising funds through fundraising activities is that the money that is raised does not need to be returned and the organization does not need to provide an account of where and how it was spend. But the downside of this method is that holding fundraising programs is quite expensive. In case of grants, the money does not need to be returned but the not for profit organization has to provide an account of where and how the money was spent. The upside of loan financing is that ample amount of money can be raised at a very small period of time but the loan repayment makes the method expensive. In case of equity, there is an increase in partnership due to which the not for profit organization may lose its sight of working for the wellbeing of others. The problem with trading and sale of fixed assets is that there are certain tax

Business Article from NY times, Economist, Bloomberg

Business from NY times, Economist, Bloomberg - Article Example The poor performance of the stock market has reduced the returns of investors on their savings and the declining interest rates mean that a large pension pot would be required to generate a certain retirement income. The cost of providing pensions to employees has increased thus the shift to defined contribution plans. According to the article, most employees have a problem with deferred gratifications and only few have the self-control to delay their pensions. Employees have to wait for long period up to 40 years for the pension to pay-off, but the pension pot may not be worth their contributions (Buttonwood 73). According to the author, British Institute and Faculty of Actuaries has examined whether there are possibilities of offering guaranteed pensions in the Defined Contributions market. The article offers a simple method of offering (virtually) guaranteed pension if investors buy the index-linked government bonds since savings are protected against any inflation and government cannot default (Buttonwood 73). However, the returns are low, and thus why most government pension and corporate funds have invested heavily in equities hoping excess returns in equity market will make them make lower contributions. Accordingly, one can hedge against the equity risk by buying derivatives such as a put option that guarantees the derivative holder the option of selling the shares at a set price but over the long term put options will be more expensive that short-term contracts (Buttonwood 73). Other approached of offering the guaranteed pensions in DC market include using complex hedging strategies that rebalance the portfolio to eliminate any substantial losses. This involves using the high returns of equities in a low-risk manner thus reducing the costs of purchasing a guarantee (Buttonwood 73). However, the actuaries have failed in calculating the costs of guarantee, and protection against inflation. From this perspective, pensions are long term

Ethics in the Classroom Essay Example for Free

Ethics in the Classroom Essay Assessments have been in existences for many years; however schools have implemented various technology programs due to changes which have occurred in the educational system. Technology has become an innovative way to document, record, and to expand student’s learning. Teachers have access to software and hardware which is used to teach students required information as well as prepare them for the world outside the confines of a classroom. This plan will explain how software is used to support assessment in the classroom, such as formative and summative assessment and how technology may be used to support these two assessments. The plan will take a glimpse into the pros and cons of using technology and the teachers’ use of technology in the classroom. Although this plan is not intended to be a required plan for any teacher, it offers a suggestive approach to the use of technology based assessment in the school system. Teachers use assessments throughout their teaching careers to help evaluate a student’s learning process. Assessments also help to gather information for others to view such as; information pertaining to the schools in their school district, the students serviced (demographics) and test results. In a recent article online, Formative and Summative Assessments in the Classroom, Ehringhaus Garrison state â€Å"Assessment is a huge topic that encompasses everything from statewide accountability tests to district benchmarks or interim test to everyday classroom tests† (2012, p2). The two types of assessments teachers used are formative and summative, which â€Å"being creative with formative and summative assessment can seem a daunting task, but technology can assist with this and give students accessible ways to widen both ideas about assessment and kinds of assessments that students took†(Senate Office on Assessment, 2012,p1). Formative assessment is used to gather information that can be used to improve the teaching and learning of students. The main difference amongst formative and summative assessment would be how the information would be used. â€Å"When it comes to improving instruction and learning, it’s not the quantity of the data that counts, but how information is used† (Harris, Lewis, Muoneke Times, 2010, p. 1). Although formative assessments can be done daily, weekly, or when needed, the information may be used to create a lesson plan which meets the needs of the students in his/her classroom. The summative assessments are done at the end of a course or semester; however they may contain other information such as age, race or gender and may cover general information taught over the course of a school year. The use of assessments in technology can also be challenging for some teachers and students. Therefore, educators should compare the pros and cons of using technology in the classroom and assessment of students. Technology has increased in the classroom, and with the change in technology there is a change in the way assessments are done. Usage of technology to help assess students can benefit in many ways, it can enhance the learning process of students by â€Å"help(ing) students visualize problems they may encounter and reach students with different learning styles, including visual, auditory, and experiential learners† (Teaching with Technology, 2012, pg. 3). On the other spectrum of technology it can be costly to school district depending if the schools request wired or wireless hardware. Regardless of the use of technology in the classroom or for assessments, teachers must assess their students to help understand and implement the needs of the students. Software to Support Assessment Assessments have been in existences for many years; however schools have implemented various technology programs due to changes which have occurred in the educational system. Technology has become an innovative way to document, record, and to expand student’s learning. Teachers have access to software and hardware which is used to teach students required information as well as prepare them for the world outside the confines of a classroom. This plan will explain how software is used to support assessment in the classroom, such as formative and summative assessment and how technology may be used to support these two assessments. The plan will take a glimpse into the pros and cons of using technology and the teachers’ use of technology in the classroom. Although this plan is not intended to be a required plan for any teacher, it offers a suggestive approach to the use of technology based assessment in the school system. Teachers use assessments throughout their eaching careers to help evaluate a student’s learning process. Assessments also help to gather information for others to view such as; information pertaining to the schools in their school district, the students serviced (demographics) and test results. In a recent article online, Formative and Summative Assessments in the Classroom, Ehringhaus Garrison state â€Å"Assessment is a huge topic that encompasses everything from statewide accountability tests to district benchmarks or interim test to everyday classroom tests† (2012, p2). The two types of assessments teachers used are formative and summative, which â€Å"being creative with formative and summative assessment can seem a daunting task, but technology can assist with this and give students accessible ways to widen both ideas about assessment and kinds of assessments that students took†(Senate Office on Assessment, 2012,p1). Formative assessment is used to gather information that can be used to improve the teaching and learning of students. The main difference amongst formative and summative assessment would be how the information would be used. â€Å"When it comes to improving instruction and learning, it’s not the quantity of the data that counts, but how information is used† (Harris, Lewis, Muoneke Times, 2010, p. 1). Although formative assessments can be done daily, weekly, or when needed, the information may be used to create a lesson plan which meets the needs of the students in his/her classroom. The summative assessments are done at the end of a course or semester; however they may contain other information such as age, race or gender and may cover general information taught over the course of a school year. The use of assessments in technology can also be challenging for some teachers and students. Therefore, educators should compare the pros and cons of using technology in the classroom and assessment of students. Technology has increased in the classroom, and with the change in technology there is a change in the way assessments are done. Usage of technology to help assess students can benefit in many ways, it can enhance the learning process of students by â€Å"help(ing) students visualize problems they may encounter and reach students with different learning styles, including visual, auditory, and experiential learners† (Teaching with Technology, 2012, pg. 3). On the other spectrum of technology it can be costly to school district depending if the schools request wired or wireless hardware. Regardless of the use of technology in the classroom or for assessments, teachers must assess their students to help understand and implement the needs of the students. To help facilitate the ongoing assessment of student’s learning; teachers may require students to do assignments outside of school. This could include visiting educational sites to help support the content taught in class. Teachers may also allow students to do presentations, such as writing papers, finding information on the web and also interactive sites. Also to help parents stay informed about their child’s learning process; parent sites are also available to view their student’s grades and testing scores. Assessments can help to oversee the progression of students, and incorporating the use of technology to help with assessment can help to relieve the stress of keeping up with many forms and paperwork, but over usage can become mundane for students. However, â€Å"as good as technology-based assessment and data systems might be, educators need support in learning how to use them. (U. S. Department of Education, 2012, p1). Information on proper use of technology should be administered to teachers before they can teach the information to their students. The introduction of hardware such as Promethean boards allows the professional development department to develop courses which have become a requirement of the teachers’ certification process. This ensures teachers have received instruction on how to implement te chnology in the classroom and the use of software to support assessment. Teachers should not rely solely on the use of technology as a form of assessment due to inaccuracy of data information. Sometimes human errors may cause problems with a students? grades or information. Over usage of technology can also obscure the information with students who may learn in a different manner. Technology can help assess students using formative and summative assessments, which can increase the learning process of students by continuing ongoing assessments to help facilitate the learning process.

Should Police Officers Be Armed Criminology Essay

Should Police Officers Be Armed Criminology Essay In many countries around the world, crime is met by armed police forces that use firearms for suppression .But should Britain follow this policy. The topic of arming the British police force is a matter that the British government has been debating for a long while now. There are those that say that the amount of police officers killed in action is beyond comprehension and warrants better protection for those working to keep our communities safe while others believe that arming the force will merely entice more violence into our lives. Personally I believe that police force should be armed and that there are far more reasons to arm the force than not to but this view has come under heavy criticism. There are a lot of people who believe that the Police force should be armed but many others criticize the idea. They believe that if we arm the force then that will be a prompt for criminals and gangs to bring out more and more firearms into society. Theresa May , the home secretary agrees with view believing that Arming the police force will lead to mistakes such as innocent people being shot which will have communities up in arms against the police. A common view is that if we arm the police, it will create a gun culture within neighbourhoods and that that is no way to bring up the next generation of children. People with this view say that if the police start using firearms then it will entice more violence in the lives of the British people and that the police force would suffer more injuries and deaths than if they had been unarmed. However I strongly disagree with people who hold such views because I believe that the benefits of armed police far outweigh the consequences. I strongly believe that the police force should be armed. Every day police officers safeguard our communities, deterring crime so that as a society we feel protected. These officers put their lives on the line and sometimes that life is taken. Since records began, a total of 1600 police officers have died in the line of duty, many fallen victim to attacks such as gun and knife crimes. This is down to the inability of these officers to defend themselves against people that possess such weapons. From 2009 42 police officers have been killed in line of duty , two of these were PC Fiona Bone and PC Nicola Hughes who were shot dead in London this year as they investigated a burglary. This disgusts me. Police officers should have the right to protect their lives and the fact that they are not equipped to protect that life is an absolute outrage! Does the government even care about our officers who on a daily basis put their lives at risk for our safety? Something has to be done about this issue, the statistics speak for themselves, and no police officers should have their life subject to danger because they are not equipped in the best possible way. The only way to tackle this issue is to arm the police force. Arming the police force would mean that officers would be protected from any dangers that would directly threaten their life. They would be able to enter situations knowing that there life is not in danger which is surely a right that every officer is entitled to. Paul Beshenivsky, a man who has experienced the tragedy of losing someone to armed crimes said I think police, in honesty, should be armed, walking into situations that theyre not totally aware of. You cant have armed response at every situation, but I think, as an officer being armed makes them feel more comfortable, walking into a variety of scenarios, knowing they could directly respond. I believe that if you are going to protect the people then you must first protect our officers. Throughout the world gun ownership is increasing, especially in countries such as North America. For United Kingdom this has led to many a problem with 28 gun crimes being committed every day. In 2007 there was approximately 60 gun related homicides an 18% increase on the previous year. These are frightening statistics that many people believed should be tackled head on. They believe that not only will the sight of an armed police officer prevent gangs from violence but introduce a community confidence that they are protected and safe within the place where they live. Gangs would think twice about causing violence if they knew armed police officers were around. I deeply believe that arming the officers creates an atmosphere of reassurance for communities and that they could safely live within their society without fear of attack. In 2005 in England and Wales there were over 10,000 gun related crimes including the shooting of 11 year old boy from Liverpool called Rhys Jones. The amount of gun crimes committed in London has tripled since 2001 while firearm related crimes in UK have doubled. Police have to respond to these statistics. In areas with a gun culture, when gun crimes are committed a special firearm unit are called as the regular officers are unable to go into the environment as its too dangerous. This leads to deaths and injuries of innocent people as the armed units are normally too late to prevent the situation. This leads to more and more crimes being committed as criminals begin to take advantage of the slow response time of the firearms unit leaving innocent people at the hands of type of people that possess such weapons. So if we were to arm the ordinary officers, the response time to such situations would be quicker and thus the officers would be able to make a difference and save more lives. In cities like Bristol in England where the police are not usually armed, the disposal of police equipped with firearms in the city area subdued tensions between gangs and reduced crime to the extent that allowed the armed police to be removed again. However putting armed police in for short periods of time will only have a temporary impact, having a permanent presence of officers with firearms is the only way to keep this effect in place. A study in America showed that the permanent presence of armed police officers decreased the amount of crimes committed confirming that armed police officers do in fact make society a much safer place to live in. Unarmed policing represents an naive perspective on criminals that stemmed from the ideas of a different generation. As armed violence has rapidly grown in parts of the world, the police need to adapt their part in society to deal with the increasing problems. In the parts of the UK armed violence has increased seven times over and the police have to be able to respond to statistics like this. Policing has to progress into the modern age to tackle the issues of the present times. Officers are armed already in a different number of scenarios such as airport security so the next objective is to have armed presences in the daily lives of the people. No matter what people think about arming the police force, I firmly believe that if we were to arm our officers then it would create a more secure environment and a society that would prosper under the safety of armed police. I understand that arming the police may bring more guns into the country but the fact that police officers lives would be saved and communities would feel much safer puts me in no doubt that armed police are needed if we want to live peacefully. Word Count: 1,298

Should College Athletes be Paid? Essay -- Essays Papers

Should College Athletes be Paid? Over the past century college athletics have grown more popular than most professional sports. Most of its popularity is due to a large student body in addition to its Alumni, but nonetheless it has surpassed professional sports from its monetary success to its fan support. College athletics are also a very important commodity to Universities around the nation. Next to student's tuition, that's where the majority of the money comes from. No one is more responsible for bringing in that money more than the coach and his/her players. In this notion, one would think that such important people should be paid for a job well done. But this isn't the case. Over the years a question has emerged, should college athletes be paid? After all, college athletics is a job. Some coaches make more than professional coaches. Why shouldn't the players have a chance to do the same? In the article entitled, "Show them the Money", Mark Martinez argues why college athletes should be paid. This is a very simple article for anyone to read. Anyone who is a...

Coach Inc Case Preparation Essay

Coach Inc. Case Preparation: Key Facts: Low cost provider strategy Focused on matching key luxury rivals in quality and styling while beating them on price by 50 percent or more; competitive advantage Multichannel distribution model (indirect wholesales to third-party retailors vs. direct-to-consumer sales. Priorities increase global distribution and improve same-store sales productivity Build market share in NA, Japan Raise brand awareness and build share in underpenetrated markets Increase sales of products targeted towards men Create an online marketing presence using coach.com, etc 4.2 billion in sales in 2011 (20 percent annual increase) 63 percent were handbags, 27 percent accessories, 10 percent other products 16.7 million to 880 million in net income  2012 direct-to-consumer accounted for 87% of 2011’s net sales, indirect wholesaler had net sales of 540 million Coach, Inc. in 2012: Its strategy in the ‘accessible’ luxury goods market 1. Describe the macro environment of the luxury goods industry. Political Factors: The market in China was restricted for some time by the Chinese government Economic Conditions: the economic downturn in 2007-2009 hurt the luxury goods industry Sociocultural Forces: healthy/green movement, more conservative with money after the downturn etc Technological Factors: more ways to talk to consumers, provide brand awareness, and allow consumers to buy (websites, mobile apps, etc.) Environmental Factors: weather not really a concern in the luxury goods industry Legal/Regulatory Conditions: none mentioned in the case really, other than the counterfeit laws which are in place to help the luxury goods industry 2. What are the defining characteristics of the industry? What is the industry like? Defining characteristics of the industry/what is the industry like includes many competitors, growing demand as middle class and upper class expand, diversity in luxury products (using your brand name and  attaching it to other products/lines i.e., men’s products for coach). 3. How is the market for luxury handbags and leather accessories changing? What are the underlying drivers of change, and how can these forces change the industry? The market doesn’t seem to be changing very much, maybe expanding as more money and other countries are becoming wealthier (India). Drivers of change are new internet capabilities and applications, product and marketing innovation, changing societal concerns, attitudes, and lifestyles Different wants handbags for the more on the go lifestyle, environmentally friendly bags/processes. 4. What key factors determine the success of makers of fine handbags and leather accessories? KFSs are: diverse products, ahead of trends (fashion), marketing research, lower price point than competition, brand loyalty/recognition/awareness 5. What is competition like in the industry? Which of the five competitive forces is the strongest? Which is the weakest? What is the industry’s potential for profitability? Many competitors in the luxury goods industry. Strongest of the five forces I believe is rivalry, competitive pressures come from other firms in the industry, competitors numerous equal size and competitive strength, face high exit barriers, diverse countries of origin Weakest of the five forces I believe is potential new entrants, because brand recognition is so important in the industry Industry’s potential for profitability is high, markets are large and expanding, their sales are already high etc. 6. What does your strategic group map of the industry look like? The three main categories: haute-couture, traditional luxury and accessible luxury The first two are not where Coach competes but where some of its competitors are, where they have created other product lines that compete in the accessible luxury category. DKYNY, Calvin Klein, Louis Vuitton, (last two created diffusion lines) are competition in the accessible luxury category 7. What recommendations would you make to Lew Frankfort to improve the company’s competitive position in the industry and its market performance? Follow their current plans and strategies to open up and pursue growing markets to improve market performance, and increased market share will help their competitive position.